KLUB PSYKOLOGI
In August 2022, Aller Media launched a new brand, Klub Psykologi, which includes the magazine Psykologi.
Klub Psykologi is primarily distributed digitally in various formats, including podcasts, videos, and newsletters. The brand presents six annual challenges that guide you towards self-development and a better understanding of yourself and your body.
Each challenge constitutes an eight-week digital self-development course, delving into specific themes.
Klub Psykologi is primarily distributed digitally in various formats, including podcasts, videos, and newsletters. The brand presents six annual challenges that guide you towards self-development and a better understanding of yourself and your body.
Each challenge constitutes an eight-week digital self-development course, delving into specific themes.
In connection with the brand launch, a new identity was developed. I was responsible for delivering a motion graphics package, including an intro sequence, lower thirds, and a credits list, as well as covers for podcasts and thumbnails for videos.
Additionally, there was a request for an illustration style that harmonizes with the brand's modern and serious expression.
Six illustrations were created in total, one for each challenge. These illustrations served as the primary visuals for the podcast covers and thumbnails in the app. Additionally, GIFs were designed specifically for the app. These dynamic visuals were employed to signify an active challenge, providing users with a visual cue.
Credits: ALLER MEDIA A/S
Produced during project employment at Aller Grafisk Design.
Brand: Klub Psykologi
Additionally, there was a request for an illustration style that harmonizes with the brand's modern and serious expression.
Six illustrations were created in total, one for each challenge. These illustrations served as the primary visuals for the podcast covers and thumbnails in the app. Additionally, GIFs were designed specifically for the app. These dynamic visuals were employed to signify an active challenge, providing users with a visual cue.
Credits: ALLER MEDIA A/S
Produced during project employment at Aller Grafisk Design.
Brand: Klub Psykologi
Illustrations and GIFs
Challenge 01: Sådan ændrer du dine vaner
Challenge 02: Følg tegnene
Challenge 03: Få bedre relationer
Challenge 04: Ud af hovedet - ned i kroppen
Challenge 05: Balancer dine hormoner
Challenge 06: Du er (mere end) din fortælling
Podcast and video cover
Intro sequence,
lower thirds & credits
lower thirds & credits